Media Marketing Manager

Description de la mission

Are you an exceptional, dynamic professional with a passion for driving brand awareness and consideration? We’re seeking an Advertising and Sponsorships Campaign Manager to join our client within the IT services industry. In this role, you’ll play a crucial part in executing cross-channel media campaigns across EMEA, collaborating with internal teams, agencies, and partners.
Responsibilities:
Campaign Execution: Support complex, cross-channel media campaigns that align with business goals and KPIs.
Collaboration: Work closely with creative, content, digital, sales, and operations teams, both internally and externally.
Brand Awareness Campaigns: Manage campaign setup, including tracking IDs, user journeys, creative, audience mapping, and proper tagging based on specific KPIs and measurement frameworks.
Ad Operations: Partner with internal and external teams to ensure flawless campaign launches across programmatic, direct, social, and strategic media partners.
Custom Content Management: Oversee project management for custom content with key media partners and agencies, from kick-off to post-campaign reporting.
Process Refinement: Contribute to cross-functional process development and refinement, ensuring project timelines are met.
Budget Management: Collaborate with the Global Brand Media & Sponsorships team to manage the annual budget, maintain channel forecasts, and proactively handle deadlines and reporting requirements.

Qualifications:
Proven ability in managing cross-channel media programs to increase awareness of tech brands.
5-6+ years of relevant experience, with a focus on B2B brand media strategy and planning, including executing channel programs in display, social, programmatic, and digital.
Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
Experience managing large +1M budgets, from planning, forecasting, pacing and actualization
Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices
Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics

If you’re ready to make an impact and drive our brand forward, we’d love to hear from you! Apply now.