Ned Wiley is an independent media and market development advisor based in Berlin, Germany. He first made a mark in the world of television over thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, the Publicis Groupe and the German media concern Axel Springer. Ned is also co-author of the internationally acclaimed book “The Impossible Advantage – Winning The Competitive Game By Changing The Rules” published by John Wiley & Sons, Ltd.
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